Each and every week I flip through my vintage magazine collection and search for interesting bits of automotive advertising to share with you. This time around I landed on this vintage ad for the 1974 Toyota Celica GT.
At first glance you might mistake the Celica for a Mustang from that era – long hood, short deck, 2+2 seating, sporty look and even the use of animal themed badge (a swan).
When you take a look at the ad copy you’ll see that Toyota’s position in the market isn’t all that different today than it was 40+ years ago.
Toyota has always been about maximizing your dollar so you get the most value possible.
So what do you get in a ’74 Celica GT with an MSRP of $3,569? Check out the ad below to find out!
Introducing the ’74 Celica GT. Five-speed and all.
Pardon us, but we’re going to use an over-used car term to describe the new Celica GT. “Loaded.” Because it is.
Standard equipment on this fanciest of the Celica models includes: 5-speed gearbox, fat radials, styled steel wheels, tachometer, fully reclining front bucket seats with knitted vinyl trim, functional hood vents, facing stripes, rally clock and AM/FM radio.
Toyota’s new Celica GT offer a lot. Without costing you an arm and a leg.
See how much car your money can buy. Toyota.
Down to the nitty-gritty:
Engine. Type: 4-cylinder, inline, SOHC. Displacement: 1968 ccs. Horsepower 97 hp @ 5500 rpm (SAE net). Torque: 106 ft./lb/ @ 3600 rpm (SAE net).
Transmission Type 5-speed synchromesh. Ratios: 1st 3.287, 2nd 2.043, 3rd 1.397, 4th 1.000, 5th 0.853.
Rear Axle Ratio: 3.909.
Suspension. Front: MacPherson struts, coil springs and anti-sway bar. Rear: 4-link with lateral track bar and coil springs.
Brakes. Type: Power front disc, rear drum.
Wheels and Tires. Wheels: Styled steel. Tires: 185/70 HR 13 radial ply.
Plus Toyota’s exceptional 6-month, 6,000 mile maintenance interval. Air conditioning and tape deck optional.
More Vintage Ads
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Do you like this ad for the 1974 Toyota Celica? Did you even own one? Share your thoughts in the comments section below.
