1983 Honda Prelude Vintage Magazine Ad

LaFontaine Automotive Group —  March 12, 2015 — Leave a comment

Even though my vintage magazine collection is practically worthless in terms of monetary value, it is rich in content to post here on FamilyDealBlog.com (silver lining anyone?).

The past two months I’ve truly enjoyed flipping through these magazines and finding little nuggets of automotive advertising to share with you.


If you’ve liked what you’ve seen so far, you’re going to love knowing that I have stockpiled enough vintage ads to publish a new piece each week for the next 12 years.

Yea, twelve years!

Because the weather is starting to warm up here in Michigan, it truly feels like a prelude to spring. In the morning you can hear the birds chirp, the snow is starting to melt, and ever since we’ve sprung forward it’s staying light out later.

It’s because of this prelude that in only makes sense to share with you this vintage advertisement for the 1983 Honda Prelude.

Let’s check it out…

1983 Honda Prelude Vintage Magazine Ad

(click for hi-res image)

Take one out and open it up.

Open the hood of a new Honda Prelude. You are looking at a high power output engine. The design is like no other on the road. It was developed using ideas borrowed from our many years of international road racing experience.

It has twelve main valves, two intake and one exhaust for each cylinder’s main combustion chamber. The result is better breathing and new efficiency. Dual constant-velocity carburetors work to further increase power output at higher engine rpm. So acceleration is swift. Hill climbing and passing are decisive.

Engine displacement is a low 1829cc. Yet with the standard 5-speed transmission, it produces an enviable 100 horsepower.

Simply put, it’s the kind of performance you’d expect from a Honda. Because we’ve built more engines under two liters than any other car manufacturer. So take the new Honda Prelude out for a drive. It loves the fast lane.

Honda. We make it simple.

Like Our Vintage Ads?

Don’t forget, each and every Thursday we post a new vintage magazine ad here on FamilyDealBlog.com.

Be sure to sign up to recieve email updates so you never miss the chance to enjoy some fascinating automotive marketing history.

What do you think of this ad for the 1978 Dodge Magnum XE? Is it controversial even for its time? Is the subject matter completely outrageous? Share your thoughts in the comments section below.



LaFontaine Automotive Group

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Founded in 1980, the award winning and nationally recognized LaFontaine Automotive Group includes 33 franchises, 4 Collision Centers in 16 Michigan locations and employs over 1400 people. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen the community. The Family Deal: It’s not just what you get, it’s how you feel.

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