The LaFontaine Automotive Group is so proud to announce the addition of LaFontaine Ford of Birch Run, located just off I-75 near the Birch Run Premium Outlets and Expo Center.
Technology isn’t the only jaw-dropping asset at the new location. LaFontaine Ford Birch Run is very proud to be recognized as the Ford Motor Company’s only Gold LEED Certified dealership in the world. LEED, or Leadership in Energy and Environmental Design, is a certification program through the U.S. Green Building Council for buildings and communities that guides their design, construction, operations and maintenance toward sustainability. It’s based on prerequisites and credits that a project meets to achieve a certification level: Certified, Silver, Gold and Platinum. The LaFontaine Automotive Group has achieved LEED Certification in four storefronts: Gold Certified Cadillac Buick GMC of Highland, Gold Certified Ford of Birch Run, Silver Certified Volkswagen of Dearborn, and Silver Certified Chevrolet of Dexter. The LaFontaine family is proud to participate in this program and remains committed to ensuring their facilities are designed with a positive customer experience in mind, all while being extremely environmentally and resource efficient.
A state-of-the-art facility, LaFontaine Ford of Birch Run is the first dealer to be equipped with the latest technology from Ford Motor Company. To save customers time and make their lives easier, Ford and Panasonic are testing an industry-first all-in-one Smart Service Kiosk. Designed for the outside environment, the kiosk includes key drop-off, payment, and automatic key return. Through the kiosk, exclusively located at LaFontaine Ford of Birch Run for the testing period and available 24/7, customers can drop off and pick up their vehicle key or obtain keys to a loaner vehicle, select their needed service from a quick-pick menu, and pay for service using a credit or debit card. When service is complete if the customer cannot make it to the dealership until off-hours, he or she can simply use the kiosk to return the loaner key to retrieve their vehicle key.
The community was invited to join the LaFontaine family in a grand opening celebration on May 11, 2017. The event included a classic car show, live performance by country artist Audrey Ray, and decedent hors d’oeuvres and desserts from local eateries. Emcee for the evening was WJR host Paul W. Smith, and the Birch Run Chamber of Commerce held a ribbon cutting ceremony to commemorate the grand opening celebration.