Below is a transcript of Ryan LaFontaine’s discussion with Mike Norrit0.
Ryan: When you hear people say “competition is good” you know the referring to the full-size truck market, right? Hi, I’m Ryan LaFontaine of the LaFontaine Automotive Group and I’m also proud to be this year’s Chairman of the North American International Auto Show.
Seemingly simple by design, the players in this segment are forced to evolve and exceed the expectations of their loyalists. Well for Chevrolet loyalist’s, it’s safe to say the new Silverado will not disappoint. I had the chance to talk to Mike Norrito, Lead Development Engineer on the Silverado to find out what’s new….
Mike Norrito: We were sent out and given the challenge to do something dramatically different from a styling standpoint and your LaFontaine customers will notice…From bumper to bumper the styling of this vehicle is different and is dynamic…it will draw the customers into the dealerships. From the ride and handling of the vehicle the fuel economy the powertrain performance, we believe the LaFontaine customers are going to be absolutely thrilled with this new truck.
Ryan: Thanks to you and your team Mike for all you do and is there anything you’d like to add?