FOR IMMEDIATE RELEASE
Contact: Carlito Mojica
LaFontaine Automotive Group
LaFontaine Ford of Birch Run
11661 S. Beyer Rd. Birch Run MI 48415
Birch Run, MI – April/13/2017– LaFontaine Automotive Group is pleased to announce the newest member of the Family Deal: LaFontaine Ford of Birch Run. The brand new, state-of-the-art dealership is located on 19 acres along I-75, between Shiawassee Harley Davidson and Birch Run Expo Center.
LaFontaine Ford Birch Run is very proud to be recognized as the Ford Motor Company’s only Gold LEED Certified dealership in the world. LEED, or Leadership in Energy and Environmental Design, is a certification program through the U.S. Green Building Council for buildings and communities that guides their design, construction, operations and maintenance toward sustainability. It’s based on prerequisites and credits that a project meets to achieve a certification level: Certified, Silver, Gold and Platinum. The LaFontaine Automotive Group has achieved LEED Certification in four storefronts: Gold Certified Cadillac Buick GMC of Highland, Gold Certified Ford of Birch Run, Silver Certified Volkswagen of Dearborn, and Silver Certified Chevrolet of Dexter. The LaFontaine family is proud to participate in this program and remains committed to ensuring their facilities are designed with a positive customer experience in mind, all while being extremely environmentally and resource efficient.
A state-of-the-art facility, LaFontaine Ford of Birch Run is the first dealer to be equipped with the latest technology from Ford Motor Company. To save customers time and make their lives easier, Ford and Panasonic are testing an industry-first all-in-one Smart Service Kiosk. Designed for the outside environment, the kiosk includes key drop-off, payment, and automatic key return. Through the kiosk, exclusively located at LaFontaine Ford of Birch Run for the testing period and available 24/7, customers can drop off and pick up their vehicle key or obtain keys to a loaner vehicle, select their needed service from a quick-pick menu, and pay for service using a credit or debit card. When service is complete if the customer cannot make it to the dealership until off-hours, he or she can simply use the kiosk to return the loaner key to retrieve their vehicle key.
The community is cordially invited to join the LaFontaine’s for a Grand Opening celebration on Thursday, May 11, 2017, festivities taking place from 5:00-7:00pm. Guests will receive a formal introduction to General Manager, John Foglio and his team of sales professionals while they enjoy a grand tour of the Gold LEED Certified dealership. They will be entertained with a live performance by local country artist Audrey Ray and peruse an outdoor classic car show as the evening progresses with local food and drink. A ribbon cutting ceremony to commemorate the grand opening will be presented by the LaFontaine family and Birch Run Chamber of Commerce, accompanied by the Saginaw County Chamber of Commerce and family of LaFontaine employees.
LaFontaine Ford of Birch Run is offering a special incentive; a $19.95 oil change, complimentary shuttle to the Birch Run Premium Outlets while service is completed, or stay and enjoy the premium interactive entertainment communication hub, which offers vehicle shopping, movies, games and more for visitors of all ages. Details regarding the oil change special, exclusively at Ford Birch Run, can be found online at www.LaFontaineFordBirchRun.com.
The LaFontaine Family has enjoyed becoming part of the community and appreciates the warm welcome they’ve received. “This is a small, intimate community that really cares about what they’re doing, so it is a great fit for LaFontaine – The Family Deal – and we are very excited to be here,” said Ryan LaFontaine, Chief Operating Officer and Chairman NAIAS.
Founded in 1980, the award winning and nationally recognized LaFontaine Automotive Group includes 33 franchises, 18 locations, 5 body shops and employs over 1,000 Michigan residents. The “LaFontaine Family Deal” offers customers more than the best price and service on a new or pre-owned vehicle, it incorporates the attitude and approach to business developed and nurtured by the LaFontaine family.
The LaFontaine Mission Statement
Build lifelong relationships that connect families, strengthen communities and personalize the automotive experience.
The Family Deal; it’s not just what you get, it’s how you feel.