Imagine, if you will, a world without the Fiesta, Focus, and Fusion. This is the future that Ford seeks. In efforts to make their company more profitable, Ford is planning on cutting its future lines of Sedans.
These cars, are low-selling and are not profitable enough for Ford to see a benefit in continued production. By 2020, 90% of its portfolio in North America will be pickups, SUVs and commercial vehicles. Customers, in general, are moving away from cars and towards SUVs and crossovers. These crossovers are pseudo-SUVs built on car platforms, with car powertrains, fitted with interiors using many of the same pieces used in cars.
According to Ford officials here is a list of vehicles that will no longer be sold in North America:
However, the exact models and when the models will be cut has yet to be announced.
Ford plans to offer hybrid, plug-in hybrid and battery electric versions of their SUVs and trucks. The electrification of vehicles has made trucks and SUVs more competitive with cars when it comes to gas mileage. This means that cars aren’t necessarily more fuel efficient than trucks and SUVs.
Another contributing factor to Ford’s decision is that consumers are beginning to demand more technology in their vehicles. Automation, safety, and other mobility services are in higher demand. Ford and other automakers will have to invest heavily in these new technologies in order to stay competitive in the market. To survive these technological advancements automakers like Ford need to run a profitable operation and solid cash flow. Ford’s decision is financially logical, they are setting up their company to be financially stable going into this new technological era.
LaFontaine Ford of Birch Run still have these quality models in stock. Visit LaFontaine Ford of Birch Run for your last chance to get a hold of these models before they are gone.