To aid in the fight against COVID-19, LaFontaine Kia of Dearborn donated more than 100 face shields to medical workers at DMC Children’s Hospital in Detroit. This delivery is the latest element of Kia Motors’ Accelerate The Good program, which includes national and local level initiatives implemented in response to the pandemic. Each of Kia’s 757 retailers nationwide are making similar donations to the hospital or medical facility of their choosing, totaling more than 75,000 face shields across all 50 states.
“Kia has really stepped up in this time of need and we are honored to do our part in the fight against COVID-19 by providing badly needed face shields to medical workers in our local communities,” said Matt Szabla, General Sales Manager, LaFontaine Automotive Group. “We are grateful for the hard work and dedication these frontline medical workers exhibit every day to save lives in our community.”
The recent face shield deliveries are the latest in a series of initiatives Kia Motors America implemented in response to COVID-19. The program, called Accelerate The Good, previously saw Kia donating $1 million to multiple non-profit partners that assist homeless youth nationwide, including Covenant House, StandUp for Kids and Family Promise. The $1 million donation was designed to help homeless youth in all 50 states receive much needed shelter and care needed during this time. In addition, earlier face shield donations – more than 300,000 thus far – were made to hospitals and medical facilities in hard hit metropolitan areas.
Malcolm Perry, New Car Manager, LaFontaine Kia of Dearborn, commented, “We’re proud to stand alongside Kia and make a positive impact in our local communities. Recognizing the courageous work these amazing frontline heroes do day in, day out, has been a focus for not only Kia, but LaFontaine Automotive Group, throughout this pandemic.”