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1974 Toyota Celica GT Vintage Magazine Ad

LaFontaine Automotive Group — February 12, 2015 — Leave a comment

Each and every week I flip through my vintage magazine collection and search for interesting bits of automotive advertising to share with you. This time around I landed on this vintage ad for the 1974 Toyota Celica GT.

At first glance you might mistake the Celica for a Mustang from that era – long hood, short deck, 2+2 seating, sporty look and even the use of animal themed badge (a swan).

When you take a look at the ad copy you’ll see that Toyota’s position in the market isn’t all that different today than it was 40+ years ago.

Toyota has always been about maximizing your dollar so you get the most value possible.

So what do you get in a ’74 Celica GT with an MSRP of $3,569? Check out the ad below to find out!

In Toyota, Vintage Ads 1974 Toyota Celica, Advertising, Celica, LaFontaine Toyota, Toyota, Vintage Ads

The Car Commercials of Super Bowl XLIX

LaFontaine Automotive Group — February 2, 2015 — Leave a comment

Let’s face it, probably more than half of us who tuned in to watch the Patriots take on the Seahawks in Super Bowl 49 were doing so primarily to be entertained by the commercials.

In years past, automakers gobbled up advertising slots like Malcom Butler gobbles up ill-advised passes from Russel Wilson – often times accounting for 25% or more of all commercials that air during the game.

This year however, only a handful of automakers shelled out the big bucks to reach Super Bowl viewers – with big names like Ford, General Motors, Honda and Volkswagen sitting this one out.

But for those automakers who did air commercials during the game, it seems they spent their 4.5 million dollars for 30 seconds of air time wisely.

If you missed the spots during the game or want to watch them again, here are the Super Bowl Commercials that aired from BMW, Dodge, Fiat, Jeep, Kia, Lexus, Mercedes, Nissan and Toyota.