Archives For Cadillac

When the North American International Auto Show (aka The Detroit Auto Show) rolls into town each January, it’s an exciting time for all of us on the FamilyDealBlog.com team.

I mean who wouldn’t love the chance to walk countless miles in uncomfortable shoes while shooting videos and writing articles on some of the coolest cars in the world?

This year, however, was a little different because for the first time we were granted credentials so we could attend the Press Preview alongside the rest of the mainstream media.

I know what you’re thinking. You? Press? Ha! I know, I was just as surprised as you.

That being said, one of the vehicles I was looking forward to seeing and getting to know was the all-new 2016 Cadillac CTS-V.

Needless to say, after catching Cadillac’s press conference and speaking to Chief Executive Engineer, Dave Leone, I was left impressed with what the future holds for Cadillac.

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Cadillac recently told Edmunds.com that not all of its 940 dealers in the U.S. would carry the 2014 Cadillac ELR. In fact, upwards of 400 Cadillac dealers have opted not to carry the luxury brand’s first plug-in hybrid vehicle.

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When posed with the question of whether or not to carry the ELR, Robert Milner, General Sales Manager of LaFontaine Cadillac, was adamant about the desire to not just carry the vehicle, but aggressively market it.

The all-new Cadillac ELR is the perfect fit for our luxury market. The Detroit Market is the largest Cadillac Market in the country. We have seen firsthand how important the environment is to our customers by their overwhelming positive reaction to our new Gold LEED Certified Dealership in Highland, Michigan.

The ELR’s combination of luxury, technology, eco-friendly and fuel efficiency make it a unique offering in the marketplace. We are very optimistic about the demand for such a vehicle in the Detroit Market and we have the resources, infrastructure, personnel and expertise to represent this unique vehicle aggressively.

A Growing Investment

Many Cadillac Dealers decided not to carry the ELR because of the significant investment for infrastructure, equipment and training needed to support the ELR.

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If the idea of having an anxiety-free 340 mile driving range wasn’t electrifying enough – it’s just been announced that the first 1000 owners of the 2014 Cadillac ELR will also get a free charging station courtesy of General Motors.

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The 2014 Cadillac ELR on display at LaFontaine Cadillac in Highland, MI

While the Cadillac ELR is a luxury coupe that blends dramatic design with industry leading extended range technology to deliver a driving experience that is both sporty and environmentally friendly – at the end of the day, you’ll want to charge your ELR at home to make the most out of it’s extended range capabilities.

In an effort to make the ownership experience easy on the first 1,000 Cadillac ELR customers nationwide – General Motors is footing the bill for installation of a 240V Bosch Home Charging Station at your residence.

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History was just made at LaFontaine Cadillac Buick GMC in Highland, Michigan – the kind of history that’s only been achieved by a select few in any field or industry.

The LaFontaine Family just announced to the team that our Cadillac, Buick & GMC franchises have each won the General Motors Dealer of the Year Award for an unprecedented 4th year in a row!

Ask any sports team that has ever won a championship how difficult it is to win another one the next year. They’ll all tell you it’s not easy and history has proven that point over and over again.

There’s only been a handful of teams ever to win the ultimate prize two or more times in a row and now you can add the team at LaFontaine Cadillac Buick GMC to that list.

General Motors only bestows their prestigious Dealer of the Year Award to the best dealerships. It’s not an easy award to win, as a dealership has to exceed all expectations in Sales, Service, Parts and most importantly – Customer Satisfaction.

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The GM Dealer of the Year and Mark of Excellence Award

Winning this award 4 years in a row is a direct reflection of every single person who works at LaFontaine Cadillac Buick GMC. Without their hard work and dedication, these awards would never be won.

Even though we’re talking about dealership awards here and not sports championships, the winners must overcome common obstacles when the new year begins.

Once you’re on the top of your profession, the competition lines up to take their best shot at “the champ” in order to claim the title.

Also, there’s always the possibility of a “championship letdown” that can occur when a team starts believing their own hype and forgets to do all the little things that got them to the top in the first place.

And then there’s the simple fact that nothing lasts forever.

However, I will tell you the entire team at LaFontaine Cadillac Buick GMC has no plans to slow down anytime soon. We’re only half way though the first month of 2014, and the whole team here already has their sights set on winning the GM Dealer of the Year Award again for the 5th straight time.

Game On!