When flipping though my vintage magazine collection looking for an interesting piece of automotive advertising to share with you, I stumbled across this gem of an ad for the 1978 Dodge Magnum XE.
It’s not the look of the ad that caught my attention, it’s the totally outrageous story that’s being told.
A well dressed man in a tuxedo approaches a beautiful woman at a roulette table (in what I can only assume is a swanky casino) and opens with “Ever been….car-napped my dear?”
Say what!? Seriously, Dodge?
If you were to play out this opening scene today, this guy would probably get maced, punched and promptly escorted off the casino’s premises with him asking himself aloud, “was it something I said?”.
But apparently in 1978, the appropriate way for this young lady to react is to say “Car-napped? How intriguing!” /facepalm
So now that I’ve set the scene, see how the story ends in this riveting piece of advertising, straight out of Mad Men, for the ’78 Dodge Magnum XE.