Archives For Hybrid Electric

When we went to the North American International Auto Show, one of the first vehicles we took a look at what the updated 2016 Chevrolet Volt.

It was kind of surreal because 5 years ago I was at the Detroit Auto Show covering the debut of the original Volt. Isn’t amazing how quickly time flies?

While the Volt has found a dedicated and very loyal following, I think it had been missing a bit of the flair and style that consumers had been looking for.

I was lucky enough to spend a few minutes with Lead Creative Designer on the Volt, Gary Ruiz, to learn first hand what’ makes Volt 2.0 different from it’s predecessor.

Seems to me that Chevrolet has recharged the Volt to give consumers more of what they’re looking for and push electric hybrid vehicles in to the mainstream.

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Cadillac recently told Edmunds.com that not all of its 940 dealers in the U.S. would carry the 2014 Cadillac ELR. In fact, upwards of 400 Cadillac dealers have opted not to carry the luxury brand’s first plug-in hybrid vehicle.

2014-Cadillac-ELR-LaFontaine

When posed with the question of whether or not to carry the ELR, Robert Milner, General Sales Manager of LaFontaine Cadillac, was adamant about the desire to not just carry the vehicle, but aggressively market it.

The all-new Cadillac ELR is the perfect fit for our luxury market. The Detroit Market is the largest Cadillac Market in the country. We have seen firsthand how important the environment is to our customers by their overwhelming positive reaction to our new Gold LEED Certified Dealership in Highland, Michigan.

The ELR’s combination of luxury, technology, eco-friendly and fuel efficiency make it a unique offering in the marketplace. We are very optimistic about the demand for such a vehicle in the Detroit Market and we have the resources, infrastructure, personnel and expertise to represent this unique vehicle aggressively.

A Growing Investment

Many Cadillac Dealers decided not to carry the ELR because of the significant investment for infrastructure, equipment and training needed to support the ELR.

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