Archives For LEED Certification

Earth Day is here and now is a great time to commit to making some lifestyle changes to be better for our planet.

Think being greener and friendlier to the earth has to be difficult and expensive? Think again! There are plenty of simple things you can start doing immediately that will make difference for the earth today, tomorrow and in the future

Be The Best For Earth Day

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”  – Jane Goodall

So in an effort to be the best for the earth as we can today, tomorrow and forever – here are 3 things you can do to start making an impact on this big blue marble we call home.

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Cadillac recently told Edmunds.com that not all of its 940 dealers in the U.S. would carry the 2014 Cadillac ELR. In fact, upwards of 400 Cadillac dealers have opted not to carry the luxury brand’s first plug-in hybrid vehicle.

2014-Cadillac-ELR-LaFontaine

When posed with the question of whether or not to carry the ELR, Robert Milner, General Sales Manager of LaFontaine Cadillac, was adamant about the desire to not just carry the vehicle, but aggressively market it.

The all-new Cadillac ELR is the perfect fit for our luxury market. The Detroit Market is the largest Cadillac Market in the country. We have seen firsthand how important the environment is to our customers by their overwhelming positive reaction to our new Gold LEED Certified Dealership in Highland, Michigan.

The ELR’s combination of luxury, technology, eco-friendly and fuel efficiency make it a unique offering in the marketplace. We are very optimistic about the demand for such a vehicle in the Detroit Market and we have the resources, infrastructure, personnel and expertise to represent this unique vehicle aggressively.

A Growing Investment

Many Cadillac Dealers decided not to carry the ELR because of the significant investment for infrastructure, equipment and training needed to support the ELR.

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