Archives For Nissan

Last week I introduced a new series for Throwback Thursday featuring automotive advertising from my personal vintage magazine collection.

For today’s edition, I picked out an ad for the 1985 Nissan King Cab 2+2 pickup truck.

1985 Nissan King Cab Vintage Magazine Ads\

I like how Nissan uses a large visual to focus on the interior utility of the vehicle as a way to distinguish themselves from the competition.

Then in the ad copy, they get into the cold hard facts when you compare their truck to the offerings of the time from Chevrolet, Ford and Toyota.

So wind back the clock 30 years, and let’s take a look at this Nissan King Cab vintage magazine ad from 1985.

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Here’s the reality when it comes to the vehicles our teenagers drive. Too often, budget takes precedence over safety.

Now don’t get me wrong, I’m not suggesting parents don’t care about their children’s safety. Of course they do. Probably more so than their own.

12-Safe-Used-Cars-For-Teens

That being said, a recent study conducted by the Insurance Institute for Highway Safety (IIHS) found that more than half of all used cars purchased for teenage drivers were 2006 or earlier model year vehicles.

Also, the study found that two-thirds of teenagers who drove a vehicle already in the household were driving models from 2006 or earlier.

What Changed After 2006?

I know what you’re thinking. “What is it about cars from 2006 and earlier that make them less safe?”

The fact is that vehicles from 2006 and earlier aren’t likely to have safety features like Electronic Stability Control (ESC) and Side Airbags – both proven in their ability to help keep drivers and passengers of all ages safe and sound.

Electronic Stability Control (sometimes referred to electronic stability program, stabilitrak or vehicle stability program) is a technology that improves a vehicle’s stability by detecting and reducing loss of traction.

When ESC detects loss of steering control, it automatically applies the brakes to help “steer” the vehicle where the driver intends to go. Braking is automatically applied to wheels individually, such as the outer front wheel to counter oversteer or the inner rear wheel to counter understeer.

A pretty impressive technology and I’m sure if you had the choice, you’d prefer your children were driving a vehicle that came with some form of ESC, right?

Once a feature that was mostly found on European Luxury cars, the technology quickly trickled down to all automakers by the mid-2000’s.

It became such an effective technology in preventing accidents, that in 2008 some form of Electronic Stability Control was mandated to be a standard feature on all vehicles weighing under 10,000 pounds.

Budget AND Safety

As a parent, we should never have to choose between budget and safety. Continue Reading…

The New York International Auto Show introduced the world to some bold new concepts and stylish new redesigns; Nissan embraced the latter with its 2015 Nissan Murano.

2015-Nissan-Murano-LaFontaine

While the Murano is technically a concept vehicle, it’s important to remember that Nissan creates concepts with a focus on actual production and not just to wow the audiences at auto shows.

You can expect much of what you see here to make it’s way in to the production version of the 2015 Nissan Murano.

Right off the bat it’s clear that Nissan is trying to incorporate the 370Z v-shaped headlights into many more of their future vehicles.

The boomerang-style lights that made their way onto the redesigned Juke and Sports Sedan Concept are evident here on the Murano as well.

Aerodynamic styling has also been worked into the redesign, making the third-generation Murano the most streamlined version yet.

Perhaps the most impressive aspect is a roughly 130 pounds being dropped off the vehicles weight, increasing fuel economy by about 20%.

I’ll be honest here, the boost in fuel efficiency is greatly appreciated. One of the caveats of the current-gen Murano is a somewhat shallow mpg range; with a tune up to the engine and new streamlined styling, better gas mileage will attract a much larger fanbase.

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Nissan has never been afraid to rock the world with its innovative designs. From the record-setting GT-R to the world’s first drop-top SUV in the Murano CrossCabriolet, Nissan has always had a penchant for coming up with something new and fresh.

2015-Nissan-Juke-Geneva-Auto-Show

When Nissan unveiled the Juke in 2009 reactions were mixed, but one thing was for sure: the Japanese automaker was willing to take a bold risk while other manufacturers played it safe with their designs.

Fast forward a few years, and Nissan sold over 5,000 Jukes in the month of February 2014. That figure is sure to climb even higher with the new 2015 redesign unveiled at the Geneva Auto Show.

The 2015 Nissan Juke hasn’t undergone a drastic change, though many of the new features are appreciated:

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Well, the thrill and spectacle of the North American International Auto Show has come and gone and boy, did they deliver!

From the concept cars, to the various paths that automotive companies are trekking for the future, to the roasted almonds (I had about three bags), everything about the Auto Show made for a wonderful experience.

Nissan-Sports-Sedan-Concept-NAIAS

The Nissan Sports Sedan Concept on display at NAIAS

I did not choose to fill this space with my love for roasted almonds (no matter how tasty they may be) but rather to talk about one of the more interesting concept pieces on display: The Nissan Sport Sedan Concept.

When I first saw the teaser for the new concept, I was pleasantly surprised. Nissan has been slowly doing away with the clunky box-styles of yesteryear to make way for sleek designs, and the concept picture oozed fluidity. Everything from the boomerang-styled headlights to the floating-v grille suggested this was a vehicle that would emphasize curves and speed. I had high hopes for the concept in person.

Needless to say, those hopes were not disappointed.

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